Is Email Marketing Dead?

DOES EMAIL MARKETING WORK TO BUILD BUSINESSES AND SALES?

This is always a popular question. Many people will tell you that it is but as an email marketing specialist and a certified MailerLite expert I can tell you that email marketing is alive and well!

I work with many clients to help them build and execute their email marketing strategy and they always have favorable results.

Now don’t get me wrong, to ensure that email marketing performs optimally, you have to put in the work!

You must continuously build your email list, segment your list, and personalize your emails to build a community and not just an audience.

What’s the difference?

An email audience is just your subscribers but your email community is a place where know, like, and trust flourish.

It’s a space filled with people who truly want to hear from you because they know that you are an expert in your field and you can provide a solution to their problem.

It’s also a safe space where engaging conversations can take place as email marketing should not be a one-way street.

I heard someone describe this best when they said “Imagine if you were on a date and the person only talked about themselves, would you come back for a second date?”

I surely wouldn’t but I want my community to feel comfortable to respond to my emails, to ask engaging questions, and to tell me what they want to know about and how I can continue to provide value to them.

In this episode of CEO’s conversations with Dana Hayes Burke, The Vision Builder, we discussed the topic of “Is Email Marketing Dead” a little further and I would love for you to listen to the conversation.

Please click here so you can get all the details and tips shared in this conversation.

After you’ve finished listening, please feel free to send your questions or comments to keiva@keivareyes.com, I appreciate your feedback.

If you need help with any aspect of your email marketing please book your free consultation here.

I would love to hear from you!