First, let me say that this blog is not a critique or a recap of what you missed in the show. You can stop reading right now if that’s what you’re looking for.
This blog post highlights simple writing tips you can apply as a micro or small business owner to make your writing successful.
It was ideally called “Writing Tips learned from Bridgerton that anyone can apply in their emails, social media, or blog posts.”
While this may be late as it has been forty-five days since Season 3 of Bridgerton was released, it was only this morning, while writing in my journal that I had this revelation.
If you are like a lot of Netflix subscribers then you were eager for the return of the new season of Bridgerton. So far, the show is the second most talked about series on Netflix after Stranger Things 4 (Information sourced from Deadline.)
And just like all the preceding seasons, this one did not disappoint the eagerly waiting subscribers. Why is this show so popular, maybe it’s because at heart we all love a good romance or maybe it’s the drama that unfolds with each season.
For me, I love the way each season is narrated by the famous Julie Andrews, my Floraline Maria!
Julie’s voice brings calm yet anticipation to her reading which excites you to the point that you hang on to every word being read while the story unfolds. It’s really the best of both worlds where you can hear the narration and view the story.
I realized what truly drew me into the show and I found writing tips that can help with copywriting and content creation.
As a writer, there is just so much to love. But my favorite part, besides the unfolding romance drama, is how the writer, Lady Whistledown writes her column.
Here are the writing tips from what she does:
– She draws in her readers and makes them feel that she is speaking directly to them by starting her column with “Dear Reader”.
While this may not be direct personalization since the column is in print, it may be as close as you can get.
You can use personalization in your emails and have the person’s name inserted but if it’s your blog or social media then I would suggest finding an opening you can stick to.
For e.g. a client of mine always starts her social media posts with “Hi Friends”.
– She writes in a manner that is easy to read and understand and uses simple words, making the information easy to digest.
Not everyone likes to read and it’s hard to read when you’re writing in academic style for a non-academic.
When writing, speak in a manner that your niche can understand.
Don’t use jargon and words that they have to google to understand because that will kill their want to read your information.
– She captures the reader with storytelling and revelation of secrets of their society.
What do people like about movies and novels…the story that unfolds!
Everyone loves a good story so why not use it to build transparency and trust with your audience?
Your story should tell your audience why you do what you do so they can understand who you are.
– She notices things that other people do not and capitalizes on that information, she even says so in her column.
This can be about your audience, what is special about them to you?
Why do you want to help them?
How can you help them?
What problem have you noticed they have that you can help them to solve?
What things do you know about them?
Remember it’s all about your niche and what you can do for them.
– She holds true to her values and highlights this by telling her readers that although her column is cited as a “gossip column” she stands for the truth and will never report a lie.
People with resonate with your values, what you stand for, and what you stand against.
If your brand helps the environment then people will know that your business cares about our future and resonate with that.
People who are aligned with that value will see you as the “go-to” person in your industry.
Another point, if you are going to use data in your writing, please highlight your sources so people can research for themselves. This way they will trust you as you stand for the truth.
– Her impeccable writing skills, the information she publicizes, and the fact that no one knows who she is add mystery to her writing and leave her readers wanting more and therefore anticipate her next publication.
Good writing will make your audience want to read more of your content.
Good writing can be motivational, informative, or inspiring but should leave your readers engaged and wanting more. Storytelling and transparency in your writing can help you to achieve this.
All these factors helped Lady Whistledown create a successful and famous column. Not forgetting to mention that it also made her a lot of money.
Too often we overthink our writing and confuse ourselves and others by trying to sound like the best writers.
The best writers didn’t become the best by just applying the writing tips they learned, they also learned how to add a bit of themselves into their writing.
By conveying their values, morals, and ethics, writers, business owners, etc. create significant trust and understanding with their audience.
We all have our unique writing style and when we utilize who we are instead of who we think people want us to be we create our personal brand. Of course, there is more to personal branding but I am directly referring to writing styles.
So next time you write your blog, email or social media post don’t overthink it and just write.
Create your first draft straight off the top of your head and refine and tweak it afterward.
There is no perfection in writing as there is no perfect human.
What you need to do is strive to be the best you can be and keep working to make your craft better by continuous learning and networking.
If you need help with writing your emails, social media, or blogs, please book a free thirty-minute consultation, and let’s discuss your needs.
I hope this information helps!